The critical success factor in communication consultancy is not only a perfectly institutionalized and standardized business organization, but also a sound infrastructure of competent human resources and a skilled intellectual capital. This is the most important strength of Dörtok & Bersay Communicationteam comprising consultants specialized in the field of healthcare. Dörtok & Bersay Communication believes that a sound field knowledge is the most important factor underpinning the creativity in healthcare commuınication area.

Aydın Dörtok / MD , Co-Founder Aydin Dortok MD has come back to Istanbul in October 2009 after 15 years of ex-pat life at Novartis, where he worked for almost 20 years in total. He established the new ‘’Healthcare and Wellness Strategic Consulting’’ division of Bersay, which offers the clients consultancy on external relations, stakeholders management, patient advocacy, public affairs, public relations and corporate communications. Aydin, in his last position between 2006-2009, established and managed the newly created External Affairs Department of Region Europe of Novartis Oncology and also worked as a member of the Steering Committee of Europe. In this position, he was responsible for Novartis Oncology’s external relations with stakeholders with an interest in health policy and cancer. These included the European institutions, governmental bodies, academic institutions, policy experts, think tanks, key opinion leaders, patient advocacy groups and the media. In that period he extended his department by adding communications, market access and pricing. He spent significant time in Brussels and involved in various EU projects where he represented EFPIA and EuropaBio. He has around 10 years of international and local experience in the above mentioned disciplines and has various corporate and presidential awards in his previous company. Within Novartis and Novartis Oncology, he hold several senior positions in different countries, including Turkey, Australia, Switzerland, USA, Poland and Italy and he worked in various functional areas including Drug Regulatory Affairs, Medical, Marketing, General Management, Pricing, Public Relations, Communications and Public Affairs. He involved in the Glivec ® project for 5 years at the Novartis-Head Quarters and worked on the global launch of the first two indications of Glivec ® as the Global Brand Manager. Aydin holds a Medical Doctor Degree and a postgraduate degree in Business. He also has received various executive educational qualifications from Wharton, Columbia and Harvard Business schools.

Gülden Ohri / Deputy General Manager After graduating from Department of Sociology of Bogazici University in 1998, she started to work at Cumhuriyet Newspaper. In 1999, she started to work in Bersay Communications Consultancy as Media Relations Manager and continued as a Consultant until 2006. Ohri’s clients were Roche, Merck Sharp & Dohme, İEİS, Pharmacia, VKV American Hospital and she was specialized in healthcare industry. In the same period she was also assigned as a member of İEİS PR Commission , Turkish pharmaceutical industry association. The next company she worked was Effect/Edelman. Between 2006-2010, she worked as Client Services Group Director. Ohri’s clients from healthcare industry in Effect were Eli Lilly, Novartis and Medicana Hospitals. She also worked with FMCG brands and leading multinational companies such as Nestlé, Pepsi Co., Frito-Lay and Diageo. Since June 2010, Ohri works in Dörtok & Bersay Communication as Deputy General Manager.

Mehmet Gel / Media Relations Director Mehmet Gel graduated from Anatolian University, Faculty of Economics Department. After his graduation in 1989, he started to work in media sector as a journalist. He worked in media sector during 14 years, at newspapers, news agencies as well as TV channels as a correspondent. He has worked in Milliyet, Olay TV, IHA, Zaman Newspaper, TGRT, Fox and Turkiye Newspaper. He has won the “Best Journalist” award in 2008 by MUSIAD -one of the biggest Turkish Business Assosiation-. He mainly focused on Turkey-EU relations and was invited by Swedish Calmaar University for ‘EU for Turkish Journalist’ seminar programme in 2006. He also joined Turkey-EU Summit in Denmark in 2007. He attended Turkey-IMF relations seminar program in 2008 in Wienna. During his journalism career he has been to more than 40 countries in order to cover many news stories. Than he decided to continiue his career in PR sector and joined Bersay Communications Group in 2008 as a media relations director. He attended several PR certificate programmes by BIE (Bersay Communications Institute).

Esengül Metin / Media Relations Executive Esengül Metin, graduated from Department of Communication at Marmara University. While she was studying in university her first interviews were started to be published in Cumhuriyet Newspaper’s Sunday supplement. She also had worked for 8 years in Radikal Newspaper, TV8, Turkishtime Magazine, Milliyet Newspaper. Esengül Metin has mainly specialized in tourism, retail sectors as well as health economics. She won “The Best Comment News” reward from Turkey Pharmacist Association. Metin’s reports were published at many media companies such as Milliyet Art Magazine, Ulusoy Travel Magazine and Radikal Saturday. She has joined Dörtok & Bersay Communication that is in October 2010.

Derya Adin / Associate Consultant Derya Adin graduated from İstanbul University, Faculty of Communication, Department of Public Relations and Advertisement with highest degree of faculty. Concurrently she graduated from İstanbul University, Faculty of Letters, Department of Sociology and Anadolu University, Department of Management. She completed her master degree at İstanbul University, Department of Social Structure and Social Change (Economy Sociology). She prepared a thesis on "Corporate Social Responsibility as a Social Investment Tool: Sample of IMKB National 100 Companies" She started her career at İstanbul University Rectorship Press and Public Relations Department when she was a student and then she made trainings at several communication consultancy agencies. She worked as Marketing and Public Relations Coordinator at a private theatre in 2006 after that she worked as Business Development Coordinator at İlyada Communication Consultancy from April 2007 to January 2011. Derya Adin has joined Dörtok & Bersay Communication Consultancy as Associate Consultant in January 2011.

Esra Güven Bulut / Associate Consultant Esra Bulut, Graduated from Kültür High School in 1994, Ankara University Department of Electronic Communications in 1998 and Academy İstanbul Department of Radio and Television in 2000. Between 2000 – 2006 worked as a producer at CNN Türk. İstanbul Chamber of Architects gave her an award for the contribution to the profession in 2003. Then to July 2011 worked as an account director in Strategy Park Communication Consultancy and Ogilvy İstanbul. Currently, working as an associate consultant at Dörtok&Bersay. During her business life, she worked with multinational companies like adidas, Henkel and Loreal. Specialized in the field of health, education and architecture.